SERP

The modern SERP is far more than ten blue links: AI overviews, featured snippets, People Also Ask, local packs, images, and video carousels all compete for attention above your organic listing. That means true visibility depends on which features a query triggers, not just your ranking number — position 3 under an AI overview can get fewer clicks than position 5 on a plain results page. Study the SERP layout for your target queries before writing content, so you shape it to win the feature that's actually there.