Skip to main content

JSON-LD Schema Generator

Runs in your browser Nothing stored Free, no signup

Generate structured data to unlock rich results in Google. Pick a type, fill the fields, and paste the JSON-LD into your page.

JSON-LD
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>

Paste before </head>. Validate with Google's Rich Results Test.

Check structured data on a live page

Analyze any URL free

Unlock rich results with structured data

Structured data is how you spell out what a page is — an article, a product, a company, an FAQ — in a format search engines can act on. Done right, it makes you eligible for eye-catching rich results that pull more clicks from the same ranking.

Pick a type, fill the fields, and this tool outputs valid JSON-LD ready to paste. Always validate with Google's Rich Results Test, and only mark up content that's actually visible on the page.

Frequently asked questions

What is JSON-LD structured data?

JSON-LD is a small script you add to a page that describes it to search engines in a machine-readable way (e.g. this is an Article by X, published on Y). It can unlock rich results like star ratings, FAQs, and breadcrumbs.

Where do I put the JSON-LD?

Inside a <script type="application/ld+json"> tag, ideally in the <head> or anywhere in the <body>. One block per schema type; you can include several on the same page.

Does structured data improve rankings?

Not directly, but it makes you eligible for rich results, which increase visibility and click-through. It also helps search engines understand your content, which indirectly helps.

How do I test my structured data?

Paste it into Google’s Rich Results Test or the Schema.org validator. Make sure the values match what is visible on the page — marking up content that is not shown to users violates Google’s guidelines.

Which schema type should I use?

Use the type that matches the page: Organization/WebSite for your homepage, Article for blog posts, Product for product pages, and FAQPage for pages with a real Q&A section.

Related tools

LocalBusiness Schema Generator

Name, address, hours & phone as LocalBusiness JSON-LD for local SEO.

FAQ Schema Generator

Turn questions & answers into valid FAQPage JSON-LD in seconds.

Product Schema Generator

Price, availability, brand & ratings as Product JSON-LD.

Breadcrumb Schema Generator

BreadcrumbList JSON-LD from your page hierarchy — cleaner SERP trails.

This tool solves one thing.

Scan a live URL against 100 on-page checks — with the code to fix each issue.

Analyze any URL free