E-E-A-T

E-E-A-T isn't a direct ranking score you can measure; it's the lens Google's quality-rater guidelines apply, especially to "Your Money or Your Life" topics like health and finance. The first E, Experience, rewards firsthand knowledge — a review written by someone who actually used the product beats a rewrite of the spec sheet. Demonstrate it with named authors, real credentials, cited sources, and transparent contact and policy pages rather than treating it as a checkbox.