No structured data

What this check looks for

Checks whether the page includes Schema.org structured data, ideally as JSON-LD in a <script type="application/ld+json"> block.

Why it matters

Structured data describes your content to search engines in a machine-readable format and is what makes rich results possible: review stars, FAQs, breadcrumbs, article bylines, and more. Those enhanced listings can take up more space in the SERP and improve click-through. Use the schema type that matches the page (Article, Product, FAQPage, Organization) and validate it against Google's Rich Results Test.

How to fix it

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "No structured data: what it means and how to fix it",
  "author": { "@type": "Organization", "name": "SEO Snapshot" },
  "publisher": {
    "@type": "Organization",
    "name": "SEO Snapshot",
    "logo": { "@type": "ImageObject", "url": "https://seosnapshot.dev/logo.png" }
  },
  "datePublished": "2026-07-11"
}
</script>

Go deeper

• Add structured data with JSON-LD →
• Schema generator →